Banana Republic to see why the retailer is in so much trouble

Banana Republic to see why the retailer is in so much trouble

Banana Republic to see why the retailer is in so much trouble

Banana Republic is proud of its “updated classics with a twist ‘, as Art Peck, the parent company, Gap, put it recently CEO.
Twist is not resonating with the consumer. Banana Republic efforts to appeal to younger demographics have it look more like 21 than ever stylish high prices, go to the destination.

Banana Republic to see why the retailer is in so much trouble

Comparable-store sales – those at stores open at least a year – fell by 12% in the third quarter, the company said last week.
Even Peck looked disappointed.
“I’m very disappointed delays that we have seen, especially the banana on the back,” he told the company in the third quarter earnings call on Thursday.

Banana Republic to see why the retailer is in so much trouble

“It was a real disappointment for me and surprised.
We went to the store, why Banana Republic fights. A Gap spokesman declining to comment further on this story.

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