More woke than Coke: Pepsi slammed for tone-deaf protest ad

 

More woke than Coke: Pepsi slammed for tone-deaf protest ad

More woke than Coke: Pepsi slammed for tone-deaf protest ad

Pepsi and Kendall Jenner just want the riot police to relax. But unlike an ice-cold refrigerator, the Internet has zero cold.

You remember where you were.

The day you walked alongside Martin Luther King. The countless hours you spent occupying Wall Street. That time Kendall Jenner gave you a Pepsi…

The beverage company is facing a massive backlash on social media over its latest ad, featuring model Kendall Jenner, which critics have slammed for cheapening civil protest in the name of selling cola.

The 30-second spot starts as typical ad-land fair. Kendall Jenner is at a photoshoot when protesters start walking by her down the street. So the model/Instagrammer/reality star/all-round Slashie ditches her wig and makeup (stars! They’re just like us!) and joins the protest.

But when Jenner breaks free from the masses and stares down a line of riot police, that’s when we start to get a little nervous. She has the solution! Give the fuzz some Pepsi and suddenly this protest is chill AF — thanks to the joy of Pepsi-Cola.

Sure, the protest is more vanilla than a spin-off from a rival cola brand.                                                                                     

There is no reason why brands can not get policies. Airbnb and Audi used their airtime in the Super Bowl to call for acceptance and equality in modern society, while Cadillac headed “a divided nation” with an Oscar ad.

But the reaction against Pepsi has been quick, with the Color of Change campaign specifically calling on the brand to use images “exploiting black women’s activism.”

More woke than Coke: Pepsi slammed for tone-deaf protest ad

Pepsi has defended the announcement, saying in a statement: “This is a global announcement that reflects people from different lifestyles who come together in a spirit of harmony, and we believe it is an important message to convey.”

Whether it is a commercial in a modern generation or the appropriation of tone-deaf, we have certainly learned one thing from this: There is nothing as refreshing as dismantling the tools of systemic injustice.

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