Sephora unleashes Christmas beauty battle

Sephora unleashes Christmas beauty battle

Sephora unleashes Christmas beauty battle

Global beauty giant Sephora throw open its doors for the first Melbourne store on Saturday, freed from their pre-Christmas beauty battle with their biggest rivals, the big supermarket chains.
Above Sephora arrival hype was continuously build, because its first outlet in Sydney Australia opened last December and started its Australian online store earlier this month.

Sephora unleashes Christmas beauty battle

Sephora thousands of fans are expected to stand in line for the official launch and even camp overnight to secure the top spot before most of the opening line, which will feature dancing, DJ’s and Sephora space cadets celebrate ” a huge step beauty ”
Melbourne Central store is over 500 square meters with more than 30 service personnel or the “beauty consultants” to guide customers through their permanent cosmetics and beauty brands.
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Analysts agree the biggest losers will be the advent of Sephora Myer and David Jones beauty halls, estimated to be as much as 30 percent of the department store profits.

Sephora unleashes Christmas beauty battle

Mr. Ryan said Sephora arrival in Melbourne will have a direct impact on the department store beauty sales as shoppers flocked to the exotic, international trade, but he said that the increase in life expectancy may be short-lived.
“They feel very big, direct, short-term pain, but I think it is partly a reaction to the failure of the department store model,” said Mr. Ryan.
Analysts say Sephora release will be under pressure to Myer and David Jones to the prices and therefore margins popular cosmetics, beauty led to a battle just weeks of cut Christmas.

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